PRUproduct is a mobile sales kit developed to boost work efficiency for Prudential Assurance Malaysia Berhad’s (PAMB) agents. The App gives agents access to the latest updated product presentations, brochures, fund fact sheets, videos and newspaper clippings to help them make a professional and complete sales presentation.

To encourage continuous development and learning, agents are able to self-learn using the product training materials available within the app.

With the development of the PRUproduct iPad app, the company has been able to quickly and easily disseminate announcements and campaign details at lower costs and higher reach, compared to conventional methods.

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