PRUprestige
Business Need
Prudential needed a digital solution to engage and retain their high-value customers through a more exclusive and personalised experience. The goal was to strengthen customer loyalty while offering seamless access to premium services and support.
Solution
We developed PRUPrestige, a by-invitation-only loyalty app designed for Prudential’s elite customer segment. The app functions as a premium digital membership card, offering users access to exclusive privileges and services.
The core of this app is the PRUConcierge, a 24/7 e-butler that assists with 11 services including dinner reservations, sourcing and delivering gifts, and personalised travel planning. The platform is also a direct communication channel for important announcements and updates.
Key Features
✅ Exclusive access to lifestyle privileges
✅ 24/7 e-digital butler service
✅ 11 service categories
✅ News and announcement updates
Project Outcome
The app improved customer experience, strengthened brand affinity, and offered a high-touch digital journey for Prudential’s top-tier customers. It is positioned to help reduce churn rates and improve engagement within this high-value group.
